Eye4Health Ltd
We support every moment in your Journey
Outstanding Results
Early Assets Planning
Epidemiology Market Analysis
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Eye4Health Ltd specializes in conducting comprehensive epidemiology market analysis, leveraging over 20 years of experience and expertise in utilizing IQVIA and open-source databases. Our approach combines epi-based forecasting with in-depth market insights to provide a detailed examination of any market. This enables pharmaceutical clients to identify potential patient populations, assess disease prevalence, and understand market dynamics that can inform strategic decision-making during the early planning phases of a product’s lifecycle.
Early Assets Planning
Lifecycle Forecasting
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Our lifecycle forecasting services encompass a holistic view of market potential, including projections of treated patients, demand in units, and revenue/net sales. With experience in modelling markets in the UK and globally, we develop scenario planning Sandpit models that facilitate live decision-making sessions. These models allow decision-making units to test various market influences under low, medium, and high scenarios, providing confidence in critical decisions and accelerating the decision-making process.
Launch Effectiveness
Sales Force Structure Planning
​​Eye4Health Ltd aids in the strategic planning of sales force structures by employing customer targeting and segmentation, alongside market opportunity analysis. Our use of modern interactive visuals, including charts and maps, supports pharmaceutical clients in optimizing their sales force deployment and maximizing market penetration during the launch phase.
Market Access
Market Access Planning, Assessment, and Tracking:
Our market access services offer innovative strategies to evaluate local market potential against the achievements of field-based market access teams. We provide tailored approaches depending on whether a product is a primary or secondary care medicine or device. Our methodology measures access across five key pillars and establishes a system for working closely with field-based teams. This collaboration focuses on monitoring access improvements and identifying areas that require attention to truly unlock patient access and ensure accountability among key stakeholders.
Launch Analytics
Account Segmentation and Targeting, and Sales Performance Analysis
Eye4Health Ltd provides advanced account segmentation and targeting services, coupled with sales performance analysis and visualization. Utilizing the latest tools and techniques, including Excel, Tableau, Power BI, and AI, we help pharmaceutical clients optimize their sales strategies and improve market penetration.
Segmentation and Targeting
Account Segmentation and Targeting:
Identifying and prioritizing key accounts based on market potential and strategic alignment, allowing for focused and efficient resource allocation.
Performance Analysis
Sales Performance Analysis: Evaluating sales data to uncover trends, performance gaps, and opportunities for improvement, driving informed decision-making.
Interactive Visualizations
Interactive Visualizations: Creating dynamic and interactive dashboards that offer real-time insights into sales performance, enabling teams to visualize data clearly and take immediate action.
Growth, Maturation & LOE
By integrating AI-driven insights and cutting-edge analytical tools, we empower sales teams to enhance their effectiveness and achieve measurable growth as their portfolio of products mature.
Insight Driven Solutions
Growth
Technical Data Tools:
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We offer advanced technical data tools designed for medical, market access, and sales teams to enhance their understanding of the patient journey. These tools facilitate effective communication of the value proposition of products and medical devices, aiding teams in conveying complex data and insights in an accessible manner.
Maturation
Competitor Insights and Impact Analysis
Our services include competitor insights and impact analysis, with a focus on pricing and rebate analysis, as well as national tenders. Eye4Health Ltd helps pharmaceutical clients navigate the competitive landscape by providing strategic intelligence that informs pricing strategies and competitive positioning.
Loss of Exclusivity (LOE)
Loss of Exclusivity Analysis
​​As products approach the end of their lifecycle, Eye4Health Ltd provides comprehensive loss of exclusivity analysis. Our services include support for legal teams and representation in court hearings, ensuring that pharmaceutical clients are well-prepared to manage the transition and mitigate risks associated with the loss of market exclusivity.